Elevating Customer Service: Why IBM Watsonx Is The Perfect Fit For Public-Facing Industries
IBM News, Tuesday, July 30th, 2024
Artificial intelligence (AI) is augmenting the speed, efficiency and quality of human work. For companies involved in public-facing industries such as travel, education and healthcare, there is a major opportunity to leverage the latest advances in generative and conversational AI. These technologies can help free up limited resources, allowing companies to reinvest in front-line services.
Customer engagement is one of the key areas where AI can add value. In a joint study by the IBM Institute for Business Value (IBV) and Oxford Economics, over 1,000 respondents across 12 industries and 33 countries were surveyed. The results showed that 99% of survey participants reported an increase in customer satisfaction as a result of using virtual assistants.
Also, 96% of the respondents from the same survey group reported that their virtual assistants had exceeded, achieved or were expected to achieve the anticipated return on investment.