Fratelli Branca Distillerie In Argentina Modernizes For Greater Efficiency With SAP Sales Cloud
SAP News, Monday, July 29th, 2024
Fratelli Branca Distillerie is the maker of Fernet-Branca, a uniquely flavorful bitter liquor with a legendary backstory that galvanizes its revered status as Argentina's unofficial drink.
Whether served neat or con coca (with soda), Argentinians simply can't get enough of this iconic liquor and consume the most of all Fernet-Branca produced globally. In addition, Fernet-Branca's loyal following in the international bartending community has boosted its popularity as the go-to drink at shift handover: the 'bartender's handshake.'