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All issuesVolume 317, Issue 1IT NewsAI

How To Get Gen AI Spend Under Control

CIO, Thursday, August 8th, 2024

Enterprises continue to pour money into gen AI projects as the pace of change increases. But in the rush to keep up, some companies are seeing little ROI. To remedy the situation, a combination of tools, strategy, and perspective can help.

There's no end in sight to the gen AI boom. Every week, we see new advances in the technology, new use cases, and new fears of AI overwhelming humanity or, at least, some industries. Experts predict radical realignments and the emergence of new industrial superpowers, similar to what we saw during the dot-com transition.

Some companies, with their very survival at stake, are willing to spend any amount of money in order to stay relevant. Others just want to stay ahead of their slowest competitors, or just take advantage of the productivity gains and new business opportunities expected to come as a result of gen AI.

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