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All issuesVolume 317, Issue 4IT Vendor NewsIBM

Does AI Help Or Hinder Creativity? 'Nerds' And Creatives Sound Off

IBM News, Tuesday, August 27th, 2024

Has the backlash against AI reached a fever pitch? 'I really . hate generative AI,' said the CEO of illustration company Procreate in a recent video posted on X. The title above the video: 'We're never going there. Creativity is made not generated.'

Procreate's post hit a nerve-it went viral with close to 10 million views in less than a week-though not the same nerve for everyone.

'We are going through a unique moment of automation of artistry and craftsmanship,' said Volkmar Uhlig, VP of AI Infrastructure at IBM on a recent Mixture of Experts podcast episode. 'But there will always be a need and demand for unique art,' he said.

Many creatives are not so sure.

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