How Can AI Drive Revenue? Here Are 10 Approaches
Search Enterprise AI, Friday, September 6th, 2024
Artificial intelligence has captured the imagination of many a boardroom. Now, the emphasis has shifted to capturing revenue through AI-driven use cases.
Enterprise interest in artificial intelligence has ballooned over the past two years, as boardroom discussions focused on how to harness recent developments -- before competitors do.
Generative AI has been a key focus for the C-suite since the arrival of ChatGPT in November 2022 and subsequent product launches such as Amazon's Bedrock, Google's Gemini, Meta's Llama and a host of SaaS offerings all claiming to embed the technology.
But the initial FOMO-inspired rush to explore enterprise AI is subsiding. Indeed, business and technology leaders are shifting their focus from experimentation to practical matters: How can AI drive revenue? That question will become increasingly important as pilot projects head into production and financial expectations rise.