Lenovo Becomes Global Partner Of Formula 1 In Renewed Deal
Lenovo News, Thursday, September 5th, 2024
Formula 1 and Lenovo have today announced the extension of its partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025
As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.
As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.