Enterprise Software Is Still Predominately Microsoft And Everyone Else
Techstrong ITSM, Wednesday, September 18th, 2024
The vast enterprise software market continues to be commanded by the few, and the proof is in the sales numbers.
Six vendors will dominate the multibillion-dollar market this year, according to a Futurum Group analysis for chief intelligence officers, based on projected revenue this year.
Microsoft Corp. maintains a commanding lead ($53 billion) through 'robust core business capabilities' and Salesforce Inc. is runner-up ($37 billion) on the strength of its CRM offerings and prodigious ecosystem, according to Futurum analyst Dion Hinchcliffe, who authored the study.
There is some room for others, however. Oracle Corp. ($33.5 billion) and SAP ($29.5 billion) delivered enterprise solutions with integrated front- and back-office functionalities. Adobe Inc. ($19.5 billion) excelled in digital marketing and customer experience. And ServiceNow Inc. ($9 billion) has a vice grip-like handle on optimized customer service workflows.