Rushing For AI ROI? Chances Are It Will Cost You
CIO, Tuesday, October 1st, 2024
Poor planning and fear of missing out are likely to lead to bad AI investments, but even good AI projects may take time to return measurable business value.
Many organizations have struggled to find the ROI after launching AI projects, but there's a danger in demanding too much too soon, according to IT research and advisory firm Forrester.
Enterprises fixated on ROI will scale back prematurely, the firm predicts, as some IT leaders begin to realize that giving experiments more time to bloom may be more important than expecting a quick turnaround to value.
Nearly half of AI decision-makers say their organizations expect ROI on AI investments within one to three years, while another 44% expect a longer timeframe, according to Forrester's Q2 AI Pulse Survey, 2024.