Lenovo Named Official FIFA Technology Partner
Lenovo News, Tuesday, October 15th, 2024
Lenovo and FIFA to leverage technology and innovation to grow the game globally
At Lenovo's annual Tech World innovation event, Lenovo and FIFA have revealed the multinational company as Official FIFA Technology Partner - FIFA's top tier sponsorship category - in a deal that includes the FIFA World Cup 2026 in Canada, Mexico, and the United States, and the FIFA Women's World Cup 2027 in Brazil.
The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world's most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world.