New IBM study: Insurance Leaders Agree That rapid Adoption of Generative AI is Necessary to Compete, but Insurance Customers Express Reservations
IBM News, Wednesday, October 16th, 2024
C-suite executives see generative AI as both a risk and an opportunity
New research by IBM's Institute for Business Value identifies a disconnect between how insurers and their customers prioritize the use of generative AI, with industry executives focusing on experience while their clients are seeking personalized risk products and insights.
Findings from a survey of 1,000 insurance c-suite executives in 23 countries and 4,700 insurance customers in nine countries are outlined in Generative AI in the Insurance Industry: You Can't Win if You Don't Play.