Survey Sees Shift To Digital Product Management Accelerating Pace Of Transformation
Digital CxO, Wednesday, October 23rd, 2024
A survey of 501 executives finds 83% already have a digital transformation initiative underway, with another 12% planning to start one in the next 18 months.
Conducted by the market research firm Dimensional Insight on behalf of Broadcom, the survey also finds that 94% of respondents have found it easier to manage those initiatives following the adoption of a digital product management (DPM) platform.
A full 84% also reported their organization has adopted a product focus for managing these initiatives instead of relying on a project-by-project strategy. The top reasons for making that shift are to improve customer value (65%), align digital transformation methodologies (55%) and improve competitiveness (55%).