DevOps.com: Harnessing the Power of GenAI and Martech for Customer Trust and Innovation (Nov. 12th)
Tuesday, November 12th, 2024: 1:00 PM to 2:00 PM
Join industry leaders from SAS and The Futurum Group, as they discuss current research findings around the challenges and opportunities of GenAI in marketing to increase productivity, improve customer experience and drive business growth.
Moderated by Lisa Martin, this webinar features Jonathan Moran, SAS' Head of MarTech Solutions Marketing and Daniel Newman, CEO of The Futurum Group who will share practical advice for modern marketing teams who want to employ emerging tech like GenAI to help create personalized customer experiences whilst improving operational efficiencies and fostering lasting trust with their audiences.
Daniel and Jon will discuss the strategic role of GenAI to help scale customer engagement efforts, while avoiding such pitfalls as reputational damage, operational mistakes, and lapses in customer data protection.
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