New Cisco Survey Shows Strong Relationship Between Privacy Awareness And Trust In AI
Cisco News, Wednesday, October 30th, 2024
The 2024 Cisco Consumer Privacy Survey reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%).
Cisco released its 2024 Consumer Privacy Survey, an annual global review of consumer perception and behavior regarding data privacy. This year's survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence (AI).
Awareness of privacy laws enhances consumer confidence in AI
Consumer awareness is on the rise. This year, 53% report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected (81%) compared to those who are unaware (44%).