The AI Personalization Playbook: What's New And What Works
cxotalk.com, Friday, November 1st, 2024
AI is transforming personalization. Join Harvard Business School professor David Edelman to explore the latest trends, ethical considerations, and practical applications for customer strategy. Watch now!
Personalization is no longer a marketing buzzword; it's a strategic imperative driven by AI and the explosion of customer data. In CXOTalk episode 857, David Edelman, Harvard Business School professor and Boston Consulting Group leader, reveals the impact of artificial intelligence on customer engagement, enabling companies to create hyper-personalized experiences at scale.
Join this exciting conversation to explore the latest trends and best practices in AI-driven personalization. Discover how to move beyond basic personalization tactics and leverage AI to understand individual customer needs, preferences, and contexts.