CIO Interview: Steve O'Connor, Aston Martin
ComputerWorld, Thursday, November 14th, 2024
Skills gaps, electrification and customisation driving need for change, says Aston Martin CIO Steve O'Connor
For a spy, James Bond's choice of an Aston Martin is anything but subtle, yet the car and the fictional spook have become synonymous with each other.
Since the 1960s, Aston Martin has upheld an image of style and exclusivity, bolstered by its association with the Bond franchise. But as the automotive industry races towards a new era, Aston Martin has had to evolve, much like Bond, and embrace change.
Today, the company is responding to broader industry shifts. Rising trade barriers hindering supply chains and keeping EV prices high, as well as growing competition and volatile trade in markets such as China. In September, Aston Martin and a number of other large car brands issued profit warnings.