Beyond Traditional Business Relationship Management
IDC, Monday, November 18th, 2024
As I frequently discuss with clients, the role of a business relationship manager (BRM) is both essential and elusive.
BRMs bridge IT and business functions, ensuring that technology aligns with and propels business objectives. Despite the importance of this role, many organizations struggle to fully leverage their BRMs. They can find the role challenging to define, measure, and elevate beyond a tactical level. BRMs often face the challenge of being too accessible, getting pulled into tactical issues simply because they are available.
Recently, a client shared that some of her BRMs were handling help desk tickets because there was no one else to support the teams. This highlighted a broader challenge: BRMs can become bogged down in day-to-day tasks, preventing them from taking on a more strategic, consultative role.