They Already Work Side-By-Side With AI
Techstrong.ai, Tuesday, December 3rd, 2024
'Since ChatGPT came out in late 2023, I signed up for it,' Bustos, 39, a publicist based in Buenos Aires, said in an interview, explaining his chummy relationship with a digital co-worker. 'I was known as the guy with the 'AI friend' at the time.
My colleagues then at a U.S. company were really threatened by it and thought they would lose their jobs. But in a way, I thought it was a way to be more productive in ways that were unfathomable.'
And fruitful. Bustos estimates he's 50% more productive since writing and creating PR strategies with the assistance of an AI agent to gain 'impactful' media and investor coverage. He used it with particular success on a campaign to draw attention to a non-governmental organization (NGO) that fights for the falsely accused in Argentina.