Grammy-winning artist Alessia Cara partners with Lenovo and Intel for the 'Made By' campaign, featuring a behind-the-scenes miniseries and exclusive live experience
Lenovo News, Friday, December 20th, 2024
Alessia's fans will experience a behind-the-scenes look at the creative process for her Love & Hyperbole album trailer through an episodic series, brought to life by Lenovo's smarter technology and Intel's cutting-edge processors.
In their sixth year of collaborating with globally-renowned artists to bring their creative visions to life, Lenovo, Intel, and Universal Music Group For Brands (UMGB), announced a new partnership with singer/songwriter and GRAMMY Award-winning artist Alessia Cara.
This collaboration is anchored in Lenovo's 'Made By' campaign, positioning Alessia as the inspiration for a multi-faceted experience that celebrates the intersection of music, creativity, and technology. The campaign is a testament to the anticipation of Alessia's fourth studio album, Love & Hyperbole, set to release on February 14, 2025. The new record showcases her evolution as a powerhouse vocalist and empathetic songwriter.