United Airlines Sets Its Flight Plan For Gen AI Success
CIO, Monday, December 23rd, 2024
The world of technology is moving at an incredible pace. Augmented Reality and Virtual Reality are the front runners in the revolutionary wave of immersive technologies, which have already started changing industries from gaming to healthcare, education, and retail. Though they are alike, they differ from each other in application as well as influence. Knowing which one holds more potential will help one better understand how they could shape the future.
CIO Jason Birnbaum has ambitious plans for generative AI at United Airlines.
With the core architectural backbone of the airline's gen AI roadmap in place, including United Data Hub and an AI and ML platform dubbed 'Mars,' Birnbaum has released a handful of models into production use for employees and customers alike.
Chief among these is United ChatGPT for secure employee experimental use and an external-facing LLM that better informs customers about flight delays, known as 'Every Flight Has a Story,' that has already boosted customer satisfaction by 6%, Birnbaum notes.