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All issuesVolume 321, Issue 4IT NewsCxO

How Will AI Agents Be Priced? CIOs Need To Pay Attention

CIO, Monday, December 23rd, 2024

Salesforce has priced its agent per conversation, but several other pricing models are emerging. The best choice depends on how much an organization uses agents.

Agentic AI, the more focused alternative to general-purpose generative AI, is gaining momentum in the enterprise, with Forrester having named it a top emerging technology for 2025 in June.

Since then, several organizations have begun using the technology, and major vendors such as Salesforce and ServiceNow have offered AI agents to customers.

Agentic AI focuses on performing specific tasks and emphasizes operational decision-making instead of the content generation often associated with gen AI tools.

The technology is in its early days, and several questions remain open - chief among them, how AI agents will be priced. So far, no agreement exists on how pricing models will ultimately shake out, but CIOs need to be aware that certain pricing models will be better suited to their specific use cases.

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