The Future Of Marketing: How AI Agents Can Enhance Customer Journeys In Retail
NVIDIA News, Wednesday, January 22nd, 2025
AI agents - which can understand, adapt to and support each user's unique journey - are making online shopping and digital marketing more efficient and personalized.
Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.
In this episode of the NVIDIA AI Podcast, Jon Heller, co-CEO and founder of Firsthand, discusses how the company's Brand Agents are revolutionizing the relationship between consumers, marketers and publishers. By using a company's own knowledge, Firsthand Brand Agents act as AI-powered guides that engage customers on a brand's website and beyond - assisting at every step of the customer's journey, from finding solutions to making purchases.