Kick Off 2025 With New Performance Max Features
Google News, Thursday, January 23rd, 2025
New controls and reporting improvements are coming to Performance Max.
In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google's channels and AI, all in one campaign to maximize your performance. In 2025, we'll continue growing Performance Max in several key areas to help you improve results and gain more transparency into what's driving performance. Start the year strong with these new features: