When AI Becomes A Commodity, How Can A Business Differentiate Itself?
Techstrong.ai, Monday, January 27th, 2025
Enterprises that are investing heavily in AI to drive productivity and decision-making are under immense pressure from boards and shareholders to see these investments pay off.
To realize max gains, they must answer one key question: Despite having access to the same foundational AI technologies as every company, how can they differentiate themselves and gain an edge?
The Challenge of Differentiation
Last year, the global spend on AI reached $166 billion, a figure that is projected to more than double reaching $423 billion by 2027, according to IDC. It is obvious that companies understand the urgency to make these investments, but only 43% of leaders say their organizations are good at delivering differentiated products and services.