Under Increasing Pressure, How Can CIOs Convince CFOs To Invest In AI
CIO, Tuesday, February 4th, 2025
AI projects offer immense potential for business, but selecting the right ones to implement can be tricky, especially given the lack of reliable benchmarks for measuring ROI.
In 2022, Air Canada tried to put distance between it and its chatbot after a passenger was told he could get reimbursed for a bereavement fare. After a legal battle, Air Canada was ultimately ordered to honor the chatbot's promise but the chatbot was taken offline as a result.
Examples of AI-powered tools going rogue or being ineffective have been quite common in the past few years as companies jumped on the hype. But just like Air Canada's chatbot, so far, the wave can sometimes promise more than it can deliver, which worries CIOs and CFOs.