I Love Magic Links - Why Aren't More Services Using Them?
ITPro, Tuesday, February 4th, 2025
Using magic links instead of passwords is safe and easy but they're still infuriatingly underused by businesses
As someone who spends a lot of time writing about cybersecurity, I often find myself at risk of sounding like a broken record when it comes to the frailties of using passwords to sign into digital services.
By now people are probably all too aware that passwords are an imperfect security solution.
The dangers of poor password hygiene have been well documented for years now and despite this fact, and a number of alternative solutions being available (passkeys, biometrics, single sign-on (SSO), and so on) we remain hooked on authenticating the old-fashioned way, but why?