Why B2B Organizations Fail To Realize The Full Benefits Of Product Integrations
Dissecting Popular IT Nerds, Tuesday, February 11th, 2025
Product integrations are critical to helping B2B companies acquire clients, retain them and expand to new markets, whether that's a specific region, industry or company size.
However, when we surveyed 260 product managers and engineers as part of our State of Product Integrations report, we learned that B2B organizations are, by and large, failing to take the appropriate measures to reap these benefits.
Offering a Small Set of Integrations
While most B2B organizations understand the value of having product integrations, at least conceptually, our findings reveal that few organizations take the step of building many of them. Most B2B companies (68%) offer less than 10 integrations.
Offering seven, eight or nine integrations might seem OK, but it isn't when you consider the sheer scope of vendors that exist across SaaS categories and the applications your clients and prospects might use.