AI Without Business Process Integration Falls Short
Techstrong.ai, Thursday, February 13th, 2025
Business leaders believe artificial intelligence (AI) must understand business processes to deliver effective results highlighting a growing concern that enterprises investing in AI without proper process intelligence (PI) risk inefficiency and poor outcomes.
A study from Celonis revealed 58% of executives worry process inefficiencies will limit AI's effectiveness, while 81% of companies plan to use AI to improve business processes within the next year.
The report showed more than half of business leaders believe process inefficiencies will undermine AI's effectiveness.
'Traditional methods of process discovery are no longer sufficient,' said Kerry Brown, transformation evangelist at Celonis.
She explained that process intelligence serves as the foundation for AI, ensuring it operates effectively within complex business environments.