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All issuesVolume 323, Issue 3IT Vendor NewsCisco

AI Everywhere: Looking Back On Cisco Live 2025 In Amsterdam

Cisco News, Thursday, February 20th, 2025

Cisco Live in Amsterdam was incredible in many ways, including the energy and focus on AI and how to capture the opportunity. It was top of the agenda in every conversation and every session, including one that I had the great pleasure of delivering on center stage with Carlos Pereira, Fellow & Chief Architect, Customer Experience at Cisco.

Focus on value

One of my key takeaways is that we must not view AI as a magic solution or the only solution. As IT leaders, it's imperative that we focus on delivering business value, on identifying the use cases that make sense and will deliver return on investment.

And one of the most compelling use cases for AI is in customer service, and I was delighted to talk our audience through some of the improvements we have driven in our own Technical Assistance Center (TAC), using AI. They include self-service support with our AI Assistant and predictive hardware failure analysis and remediation - all fully automated!

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