GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First
Forrester, Thursday, February 20th, 2025
When I talk to B2B leaders about their generative AI (genAI) adoption efforts, I hear a mix of frustration, FOMO, and skepticism. Many feel stuck. They're unsure whether their organization is behind, and they suspect other leaders have cracked the code.
They also field tough questions about the ROI of adoption efforts. But the conversation quickly shifts when they ask the most impactful questions: 'What can we do with where we are today? Are there practical steps we can take now to turn possibility into reality - or even a quick win?'
These are the right questions to ask because they shift the conversation from uncertainty to action. Instead of dwelling on what's missing or feeling behind, leaders start focusing on what's within their control. That's where real progress begins and things get exciting. When the focus turns to practical options, the conversations become energizing, opening the door to tangible steps that drive impact.