The RoI Of AI: Three Tips For Tangible Business Impact
Forbes, Wednesday, March 12th, 2025
Investment in AI has boomed in recent years, with various business segments dedicating billions and billions of dollars to exploring and implementing the technology.
This movement has become so pervasive that spending on building up AI technologies represented 16% to 20% of the real gross domestic product growth in the third quarter of 2024 alone-and it's expected to keep growing.
Generative AI's democratization of AI has been a key driver fueling this movement. Author and researcher Joe McKendrick opines that the democratized innovation that GenAI has triggered is akin to crowdsourcing, which is based on 'the idea that everyone has something to contribute.'