How Real-World Businesses Are Transforming With AI - With More Than 140 New Stories
Microsoft News, Monday, March 10th, 2025
One of the highlights of my career has always been connecting with customers and partners across industries to learn how they are using technology to drive their businesses forward. In the past 30 years, we've seen four major platform shifts, from client server to internet and the web to mobile and cloud to now - the next major platform shift to AI.
As today's platform shift to AI continues to gain momentum, Microsoft is working to understand just how organizations can drive lasting business value. We recently commissioned a study with IDC, The Business Opportunity of AI, to uncover new insights around business value and help guide organizations on their journey of AI transformation. The study found that for every $1 organizations invest in generative AI, they're realizing an average of $3.70 in return - and uncovered insights about the future potential of AI to reshape business processes and drive change across industries.