The Quieter (But Still Important) PC Side Of Mobile World Congress 2025
IDC News, Friday, March 14th, 2025
The annual Mobile World Congress trade show, as the name suggests, is normally a telco and handset-driven event, and this year's event in Barcelona last week was no exception.
Even though vendors that we associate with PCs like Intel, AMD, and Dell had on-site booths as well, they were more focused on telco and data center opportunities rather than PCs.
That doesn't mean that there weren't significant PC market developments though. Indeed, last year we saw Intel launching the vPro version of its Meteor Lake processors at MWC, and this year we saw vPro for Arrow Lake being unveiled under the Intel Core Ultra (Series 2) name. At first glance this might seem just like an uneventful annual cadence, but we think the industry is underappreciating how significant this development is for moving the PC industry toward on-device AI.