Adobe And IBM: Delivering AI-Powered Customer Experiences
IBM News, Tuesday, March 18th, 2025
Last year, Adobe and IBM set out to help customers benefit from the full value of generative AI in marketing, content creation and brand governance.
By bringing IBM watsonx AI technologies into Adobe Experience Platform (AEP), our joint customers can deliver personalization at scale by optimizing marketing touch points while also helping ensure trust and transparency in the content they create. Meanwhile, Red Hat OpenShift is making it possible to manage and deliver AEP content and assets to clients' preferred hybrid infrastructure.
During Adobe Summit this week, IBM is showcasing how we're collaborating even further to personalize content, communications and experiences to make marketing more relevant to consumers.