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All issuesVolume 324, Issue 3IT Vendor NewsHitachi Vantara

Build Sustainable Data Centers in the Age of GenAI

InformationWeek, Monday, March 17th, 2025

Five fundamentals for building sustainable data centers to support generative AI while reducing costs, energy use, and environmental impact.

Generative AI has incredible potential to improve productivity and drive innovation across domains and sectors. But the challenge to enterprises is twofold as cost and carbon footprint complicate the path forward.

GenAI models require growing volumes of data and storage, and the graphics processing units (GPUs) on which GenAI relies to move and process data require an enormous amount of energy to run. The complexities of price and power drain that result from the massive amounts of data and GPUs are a huge hurdle for enterprises seeking to create a greener, more sustainable future. 

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