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All issuesVolume 324, Issue 3IT NewsAR-VR

What's New In Augmented Reality And Virtual Reality?

InformationWeek, Friday, March 21st, 2025

AI is dominating corporate tech, but enhanced reality technologies like AR and VR are still evolving. Chief information officers shouldn't lose track of their business potential.

The boom in AI has virtually eclipsed technologies like augmented reality (AR) and virtual reality (VR). Nevertheless, there are still good reasons to keep AR and VR on the IT strategic roadmap.

AR is so named because it can embellish the physical world with digital artifacts. VR goes one step further by immersing participants in an alternate world of virtual experience.

There are a number of AR/VR use cases that are working in business.

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