Smart Glasses And The Future Of CRM
Destination CRM, Thursday, March 27th, 2025
It is spring 2028, and the cherry blossoms here in the nation's capital are in full bloom. It looks to be a great day to do an engine oil change on my historic 1954 Jaguar XK120. I visit my favorite local auto parts store looking for the best oil for the '54 Jag.
The auto parts store has many aisles of oil options from various manufacturers-some are mineral oil, others are synthetic. Members of my local Jaguar club tell me synthetic oil is better for your car's engine, but not for older engines like the one in my '54 Jag, which has only run on mineral oil. Whew, one less decision to make! But I am still faced with more than 10 brands of engine oil and multiple types of oil (i.e., different viscosities, quality certifications, and more). How do I decide which brand and specification to purchase?