Key Findings From Kaseya's 2025 Global Msp Benchmark Report
Security Boulevard, Friday, April 4th, 2025
The MSP business landscape looks different than it did even a year ago. Tighter margins, rising competition and increasing client demands are forcing providers to adapt quickly. Staying profitable now means finding smarter, more efficient ways to operate.
The 2025 Global MSP Benchmark report breaks down how top-performing MSPs are growing revenue, streamlining operations and staying ahead. Here's a snapshot of what they're doing differently.
1. Cybersecurity is no longer optional - it's the main event
If security isn't a core part of your business, you're missing a major opportunity. Cybersecurity has become the leading revenue driver, not just across the board but especially among high-performing MSPs. Those earning net profit margins of 15% or more ranked it among their top three revenue streams. In fact, 67% of all respondents said security is one of their five fastest-growing revenue categories...