What Is A SWOT Analysis? Definition, Examples And How To
Search CIO, Friday, April 18th, 2025
SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym.
The primary goal of a SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy. To do this, SWOT analyzes the internal and external environment and the factors that can affect the viability of a decision.
SWOT analysis is commonly used by businesses, but also by nonprofit organizations and, to a lesser degree, individuals for personal assessment. SWOT is also used to assess initiatives, products or projects. For example, a chief information officer could use SWOT to help create a strategic business planning template or perform a competitive analysis.