Top Strategies for CMOs to Become a 'Genius' Digital Marketing Brand (April 30th)
Wednesday, April 30th, 2025: 10:00 AM to 11:00 AM
Join this complimentary Gartner marketing webinar as Gartner experts reveal the brands who achieved top rank in the latest Gartner Digital IQ Index report, highlighting the key elements of their approaches that underpinned their success.
Constant digital marketing landscape evolution makes best-in-class strategy challenging for CMOs to achieve. Each year, Gartner benchmarks the digital marketing performance of over 1,000 brands across 12 industries via 'Digital IQ' research, with recently only 3% earning top rank as 'Genius' brands.
As the gap between leaders and all other index brands deepens, CMOs must be bold and proactive in developing foundational best practices to ensure their brands aren't left behind. To provide guidance for CMOs and their teams, Gartner analyzes these leading brands' strategies to surfacing differentiators.
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