IBM And Scuderia Ferrari HP Debut Reimagined Mobile App To Supercharge Global Formula 1 Fan Experience
IBM, May 1,2025
IBM and Scuderia Ferrari HP introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love.
> IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights
> Global Tifosi can now experience the Scuderia Ferrari mobile app for the first time in Italian
> IBM and Scuderia Ferrari HP will continue releasing new app features throughout 2025 to provide fans with non-stop Scuderia Ferrari HP access and engagement