Customer-Centric IT: Strategies For Delivering Winning Customer Experiences
CIO, Monday, April 28th, 2025
Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.
Instead of discussing technology, IT exec Aaron Taylor talks about getting rich context to the call center, taking an omnichannel-first approach, and making it easy for customers to do business with his company.
Taylor, principal and divisional CIO for the US personal investor business at Vanguard, believes attention to those issues is critical to ensuring his IT team can create exceptional customer experiences that will differentiate and grow the firm.