Want To Know A Dirty Secret? Everyone's Analytics Are Terrible
Technative, Friday, May 2nd, 2025
Someone has to say it: the analytics capabilities of so many large enterprises are entirely substandard
Despite vast investment in data collection and analysis, it's now something of a dirty secret that many executives don't even trust their own numbers.
This is a dangerous problem, yet few enterprises openly acknowledge it. Instead, they continue making decisions based on disjointed, incomplete, or misleading data, exposing themselves to strategic missteps and competitive threats.