Three Insights You May Have Missed From theCUBE's Coverage Of FICI World
SiliconANGLE, Wednesday, May 14th, 2025
Forget demographics. In today's financial world, customer intelligence comes from patterns, not personas.
Modern institutions are shifting from static profiles to adaptive insight, building real-time behavioral models that evolve with every login, transaction or risk event. Personalization may open the door, but timing, relevance and nuance move the relationship forward. That break from old-school segmentation is reshaping how banks make decisions across fraud, credit and customer engagement, according to Will Lansing (pictured, left), chief executive officer of Fair Isaac Corp., known as FICO.