The Data Tower Of Babel
CIO, Monday, May 12th, 2025
Data's value is lost in corporate verbal anarchy due to clashing team 'languages.' Smart communication strategies bridge these critical gaps.
At offsite retreats, morning stand-ups, sales kickoffs, 1:1 catch-ups and small-team weeklies, the message is the same: we need to get on the same page, sing from the same hymn book - level-set, sync up, get aligned. You would swear the goal of a business is not to make money, but to reach common ground.
It's a well-worn joke about corporate culture. But behind it, there's an important truth. Large projects really do depend on clear communication. If corporate types are constantly banging on about the need for mutual understanding, that's because it's so important - and so hard to achieve.