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All issuesVolume 326, Issue 4IT NewsCxO

Avery Dennison Takes Culture-First Approach To AI Transformation

CIO, Friday, May 30th, 2025

The materials science giant - and world's largest Google Gemini installed base - has achieved broad benefits from an AI strategy that emphasizes enterprise-wide training and 'humans in the loop.' Now CIO Nick Colisto is looking to scale up.

Avery Dennison's culture-first approach to AI adoption has paid off considerably in productivity and financial gains for the global labeling and RFID solutions manufacturer.

The company's program to drive AI use throughout the enterprise, emphasizing 'humans in the loop,' engaged more than 250 company executives and 1,000 employees in over 20 AI pilot projects in 2024.

By addressing cultural issue first - demonstrating how employees can bring AI alive - the materials sciences giant has enjoyed an abundance of financial benefits from AI innovations developed in-house. These include enhanced inventory forecasting and predictive maintenance, but perhaps most important, the structured rollout of Google Gemini to more than 22,000 employees globally.

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