Why The Revolutionary Power Of Generative AI In Telco Lies In BSS/OSS Integration
IoTNOW, Thursday, May 29th, 2025
Generative artificial intelligence (GenAI) is a ground-breaking technology which has been made possible by revolutionary foundational models trained on massive amounts of data and dialogues.
Advanced Large Language Models (LLMs), such as GPT-4 from Open AI and PaLM 2 from Google, not only enable dynamic human-like interactions, but can also craft novel content by identifying word patterns, relationships, and the context of a user's prompt. However, the power of GenAI in the telecom industry lies in its ability to access valuable telco's BSS/OSS data, enabling communications service providers (CSPs) to achieve significant productivity across all areas of the business, says Sue White, head of strategy and marketing, Netcracker Technology.