Conquering Peak Retail Events With AWS
AWS, Thursday, June 5th, 2025
Many retail customers depend on successful peak events to drive significant revenue. Peak events include promotional sales days like Amazon Prime Day, holiday sales, and the globally recognized Black Friday-Cyber Monday period.
According to the National Retail Federation, in 2023, a record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday. These high consumer traffic days drive massive revenue opportunities, but they also put immense pressure on technology systems and the teams that support them. A single impairment or performance issue can lead to missed sales, frustrated customers, and long-lasting damage to brand reputation.