Why Companies Need To Reimagine Their AI Approach
InformationWeek, Friday, June 13th, 2025
Many companies rush into artificial intelligence expecting transformation, but leaders should focus on using AI to accelerate solutions to specific friction points.
Ask technologists and enterprise leaders what they hope AI will deliver, and most will land on some iteration of the "T" word: transformation. No surprise, AI and its 'cooler than you' cousin, generative AI (GenAI), have been hyped nonstop for the past 24 months.
But therein lies the problem.
Many organizations are rushing to implement AI without a grasp on the return on investment (ROI), leading to high spend and low impact. Without anchoring AI to clear friction points and acceleration opportunities, companies invite fatigue, anxiety and competitive risk.