Digital Transformation Needs Enterprise Architects
RealStory Group, Friday, June 13th, 2025
Over the past decade at Real Story Group we've been privy to (and participated in) dozens of digital and marketing technology transformation initiatives.
All start with the best of intentions. Some get bogged down after initial CapEx bursts result in a long train of higher OpEx obligations. Some lose steam when the enterprise discovers its underlying content and data estates aren't mature enough to support new customer experiences at the glass. Some successfully transition to evergreen modernization programs that create consistent incremental value and perhaps unlock new business models.
One of the first things I look for when advising on these efforts is: where's the Enterprise Architect? If the answer comes back, 'we don't have one,' it bodes trouble ahead.