A Clicking Time Bomb: What To Do About Repeat Clickers
KnowBe4, June 24,2025
I recently had several conversations about repeat clickers. First with a Forrester analyst and then, shortly after, at KB4-CON Orlando following a presentation on the subject by Matthew Canham, Executive Director of the Cognitive Security Institute.
After that, my approach was a little less organic: intrigued by the topic, I spoke with several KnowBe4 customers to find out how they manage repeat clickers.
The term 'repeat clickers' is pretty self-explanatory: they're the individuals who continually click on suspicious links in emails - whether in phishing simulations or, more dangerously, in actual phishing attacks. This is more than the occasional error. Here, we're talking about those same names that frequently come up as having interacted with simulations or caused a security incident.